Removals & Clearances — Birmingham, UK — 2024
Hidden Gem
A nationally accredited auction house, local antiques shop, and removals business. This website reflects the professional, friendly brand image with clean layouts, and finds customers with full SEO.
Web Design · Local SEO · Copywriting
WordPress · Elementor · JavaScript
Overview
With clear information and friendly copy, this website reflects the brand’s professional personality. Everything is laid out simply and clearly, so visitors can find what they need without digging. SEO works in the background to make the site easy to discover.
The Client
Hidden Gem comprises a nationally accredited auction house and a local antiques business with a strong reputation. Alongside their auction work and highstreet shop, they also offer a clearances and removals service, giving customers a reliable, friendly experience across all three arms of the business.
The Problem
As the client was scaling up, they needed a website that reflected the new arm of their business. Word of mouth was no longer a viable source of exposure, so it needed to be easily found online, and reliably convert site visitors into customers.
Our Approach
Visibility was of major importance to the client on this project. We outlined in the beginning what that meant to them, and it came down to two key points: they wanted to be easy to find, and they wanted all their information to be easy to understand. When designing the website itself, we took care to ensure the information was presented in clear, easily-readable layouts, with accessibility-friendly colour pairings and plenty of structured sections to increase comprehension. Behind the scenes, we made the SEO work hard, with key words, meta tags and proper titling contributing to the site’s visibility on Google’s search pages.
Key Features
- 01Dedicated sections for auctions, antiques, and removals & clearances
- 02Simple, structured layouts so visitors find what they need without digging
- 03Accessibility-friendly colour pairings throughout
- 04Local SEO groundwork: keywords, meta tags and page titles
- 05Clear enquiry routes that turn visitors into customers
Responsive
Outcome
The new website ranks highly for SEO, making it easily found by visitors. Its clear and informative layout help convert leads into customers.
Visit the live website