Hair Stylist — Cheltenham, UK — 2024
Groves Hairstyling
A long-standing local hair salon with a loyal client base. This website highlights their services, pricing, and product options, with a clean modern look that reflects the brand’s friendly, professional feel.
E-commerce · Copywriting · Web Design
Squarespace · CSS
Overview
This elegant, approachable website is designed to show customers exactly what the company offers, and make it easy for them to book.
The Client
Groves Hairstyling is a family-run hair salon with decades of experience and a strong reputation in the local area.
The Problem
Until working with the client, they had been relying solely on social media to serve as their online presence, and to engage with their customers.
Our Approach
Coming into this project, we wanted to bring the in-person feel of the salon into the digital space. It started by sitting down with the client and understanding the brand image they wanted to convey. The client was particular about maintaining the warmth and approachability of the salon. So, we took particular care to introduce each staff member with bios that highlighted their individual personalities, and promoted the friendliness of the entire team.
Key Features
- 01Full service menu with clear pricing
- 02Individual stylist bios introducing the whole team
- 03Online shop for the salon’s product range
- 04‘Book today’ prompts leading to a simple contact page
- 05Salon-inspired design: marble, crystal and a warm welcome
Performance
Lighthouse scores, audited on the live site at launch.
Responsive
Outcome
The new website gives Groves Hairstyling a modern, reliable online presence that feels true to the brand. Customers can find services, check prices, and get in touch easily.
Visit the live website